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It was the time of the big expeditions, in which the people in the old Europe where enthusiastic of everything what was wild, untamed, mysterious, exotic and naturally beautiful. In this spirit of time of this era, a Swiss manufacturer of watches, Peter Haas, founded the brand JAGUAR in 1938. These name of the wild cat stands for mysterious power and fascinating elegance. From the beginning, this has been the principle in the development of JAGUAR watches.
The international breakthrough of the brand JAGUAR happened in the year 1989, when it was integrated in the Festina-Lotus-Group. Under the protection of this worldwide working group, JAGUAR could develop as a Swiss specialist, aware of tradition but still highly innovative. The current collection shows this very impressively; traditional Swiss quality combined in elegant harmony with a youthful design.
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